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A Picture is Worth A Thousands Words - And Many More Leads

  • Posted by Roger Noujeim
  • June 4, 2012 11:16:24 PM MDT
  • 2 comments
  • 1,602 views
For maximum leads, the number of photos per listing sweet spot is 16.

Research indicates that the higher the number of photos posted for a listing, the higher the views and number of leads. In fact, leads can jump up to ten times for listings with 20 or more photos, and views by some 15 times, compared to listings with a single photo. The sweet spot where the results noticeably jump is 16 photos, according to two separate studies Point2 conducted over the past 4 years. 

Listings that did not feature any photos produced the worst returns, which makes sense, given that report after report by the National Association of REALTORS® (NAR) show that the number one thing consumers look for on a real estate site is listings, with the most important component being photos.

The days of posting few photos in the hope that we get the call for more information are gone. Consumers desire more information online, right there and then, and are willing to reward sellers who understand this shift and invest their time to oblige, tangibly. With more leads.

Live offer/bidding and auction marketplaces like www.ListedBy.com, and others  offer free listing posting with up to 25 photos per listing. Use them up. It's very much worth the effort. Here are some stats and expert views: 

http://point2newsroom.com/2008/07/10/bulk-of-home-buyers-attracted-to-listings-with-high-photo-count-%E2%80%93-point2-technologies-2008-study/
http://blog.onlinedominance.com/a-picture-is-worth-a-thousand-words/
http://www.inman.com/buyers-sellers/columnists/berniceross/too-much-exposure-can-be-a-bad-thing

2 comments
  • Janet Nation
    Janet Nation Here's my observation and experience, if a home is priced low and the buyer doesn't have much to bring to the table, they still want to look at the house, picture or no picture. If it's a higher priced, that is it appears to be overpriced and have no pic...  more
    June 13, 2012
  • Roger Noujeim
    Roger Noujeim Definitely pricing is always an issue. Match up the right price with the right number of photos and you could get more leads to view and potentially call in for a viewing. Mind you on Listedby.com we are getting a lot of properties selling sight unseen fr...  more
    June 13, 2012