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Finding Focus in a Chaotic Market

  • Posted by Julie Escobar
  • January 23, 2012 4:15:01 PM MST
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In a world where consumers are presented with millions of media images and creative stimulus daily, developing a creative culture in your organization often gives companies just the edge they need to capture additional market share.

Four Strategies for Success

In a world where consumers are presented with millions of media images and creative stimulus daily, developing a creative culture in your organization often gives companies just the edge they need to capture additional market share. 

Creativity, simply defined, is the ability to transcend traditional ideas, rules, patterns, relationships and to create meaningful new ideas or interpretations.  

Creativity is about generating--not reacting. It is easy to quickly dismiss a new idea by over-evaluating or passing judgment. As a business owner, your job – your responsibility is more than just punching the clock or making the payroll. Your role as a leader is to consistently implement effective change to grow and better your business. 

So, as you make your way through the days and months, be sure to exercise these three mental skill builders each month to ensure that you are always zoomed in on the focus it takes to truly succeed in today’s ever-changing world. 

1. Open up! Believe to the old adage that an open mind leaves an opportunity for an idea to get dropped in. It is a wonderful thing to leave that know it all mentality of youth and realize that each day, each year gives us an opportunity to learn new things, grow ourselves and our business. Celebrate that. The greatest modern tool we have is that we can learn and discover 24/7 via the internet. Don’t try to know it all, but do open yourself to the creative and innovative sources that best touch your business by subscribing to industry newsletters, periodicals and libraries of easily downloadable knowledge bases, attending valuable webinars-on-demand, or inviting training professionals into your organization to share new thoughts and techniques. You don’t need all the ideas, but one may spark you just when you least expect it, and most need it. 

2. Tap into a Team. It is amazing how many entrepreneurs lose sight of the underlying talent and creativity that can be found in the team around them. Brainstorming sessions within your organization are vital for inviting the kind of creative agility found in passionate organizations. You would be surprised at how many fresh ideas are brought forth from the quiet administrative assistant, or office intern. When everyone has a voice, you bring power and passion into your company. Even if you are a sole proprietor, you can tap into mentor groups, networking organizations or develop a friendship with like-minded professionals in your market place and let the ideas flow. Start your sessions with a good news report of what is going right, then talk about changes and challenges happening in your business and invite everyone to offer their suggestions and opinions. The rule is there are no wrong or bad ideas. Watch as one idea springboards from another and before you know it you have viable solutions and systems to better run your company.

3. Develop your green light thinking. The ultimate goal in adopting creative skill building into your life is to view the world with open and curious eyes. See everything and everyone as filled with possibilities. Buddhists call this the "beginner's mind." You see everything as full of possibilities. Every interaction between us and the world has the potential to spark our creativity. The challenge is keep the green light on so that you might tune into the ideas and solutions that come your way. 

4. Help your agents step outside the box! Too often we get stuck in one of those proverbial ruts, choosing to keep doing things the way we’ve always done them (and unfortunately getting the same not-so-great results!) Help your associates step out of the ordinary and choose a new market segment, find a new niche, champion a new cause. I know sales professionals who have not only gotten out of a slump but literally propelled their business far beyond their expectations (and well into realizing their goals) simply because they renewed their passion for bring the right service and the right message to a whole new audience. 

One REALTOR® became the top Expired agent in her tough market and is living her dream because she wanted to help those frustrated homeowners find a better way. I know another who is passionate about cooking, so she markets to subscribers to top food and wine magazines, sets herself up at every local cooking class and sends out recipe cards each month to a wide-reaching sphere of customers with a common interest. 

Let’s make this year your best ever! Forget the naysayers and deny the market forecasters their doom and gloom. Infuse your organization with passion, create a laser-beam focus and paint yourself the picture of success.

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