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Challenges Realtors Face

  • Posted by Christy Crouch
  • March 13, 2012 7:57:25 AM MDT
  • 1 comment
You can do this business, do it well, and have the life you want at the same time, and so much more. If you'll open your mind to the possibility that there is a way, that you don't already know everything, and that you can actually learn something.

As an agent myself for over twenty one years, still actively selling in the midst of this chaotic market, and coaching agents across the United States, I have learned that most of us have the same challenges.

The top 10 I hear most often are:

1. How do I get more business?

2. How do I handle and present pricing to sellers so they list at a price that will cause the home to sell?

3. How do I market my listings?

4. How do I handle the objections buyers and sellers give?

5. How do I organize myself, my business, my schedule, and maintain daily discipline?

6. How can I have a personal life and a successful business without it being stressful and overwhelming?

7. How do I develop and maintain confidence? 

8. What do I say on the listing presentation?

9. How do I develop stronger negotiating skills?

10. How do I market myself?

The question is, how and what do we do to overcome these challenges?

I find that in most cases an agent has it together in one area, but not so much in the other. Ahhh, That balance thing.

It does take balance to have sales and life work together. In fact, it takes a lot of stuff to have it be even close to a life most would want.

I don't have to tell you.  You see it, hear it, and probably have experienced it first hand yourself.  With many highly productive salespeople they experience lots of money and
success, but their health, diet, stress, sleep, relationships, kids, and overall well being is at least somewhat impacted.

Many salespeople find themselves divorced and married again several times, kids who they don't even know, shallow show type friends, a fast food diet, many smoke and drink or pop pills to minimize the stress this business can present.

They don't have time for friends. They don't have time for exercise or eating right. They can't spend quality time with their kids because they have SO much to do all the time. There's never any time for them, many are totally exhausted at the end of the day.

Our society is so fast paced and so intense that it's hard enough to keep it all in balance. Throw being a top producing salesperson in any business, and it proves even more challenging.

How do I know?, because I've lived it.  I went from being an administrative assistant who was partying all the time, and doing drugs with no concern about what the next day would bring, to a top producing agent selling over 100 homes a year, the cofounder of You're The Difference Sales and Life Coaching. A co-author of the highly acclaimed real estate objection handler book, Now What Do I Say?, A collection of over 400 answers to more than 70 of the most common questions and objections that Realtors face.

In 2000 I moved to a brand new town where I didn’t know anyone and was six months pregnant with my first child.  I sold 39 homes that first year without knowing a sole and having my baby.  My husband and I went through a separation period that year as well.  Why do I tell you all this?  Because I want to be completely transparent and let you know that I am a real live person who went through challenges to get here.  If I can do it, I promise you can too, but you have to want to!

I've raised my two kids in the midst of building my real estate business, creating our coaching company, and writing the book.  I ended up divorcing my first husband because I didn't have time to be a wife, didn't have time to be in true relation with him. 


I've been through several trips to the Emergency Room, thinking I was having a heart attack or stroke only to find it was anxiety and stress from trying to keep it all together.

I've participated in closing thousands of transactions and experienced all the different issues that can come up. 

I've been the top agent that other agents don’t like and talk about because they can't stand the success.

I've experienced the good markets and the not so good markets in this business.  I’ve successfully made it through the worst housing market we’ve seen in decades.

I've learned how to overcome all of the top ten challenges and many more along the way.

Over the course of the next few weeks I'm going to share articles with you addressing each of these challenges. I'll share what I've learned along the way not only from my own experience, but from coaching with hundreds of agents across the United States and learning from their experiences and challenges as well.

You can do this business, do it well, and have the life you want at the same time, and so much more. If you'll open your mind to the possibility that there is a way, that you don't already know everything, and that you can actually learn something.

Yes, even if you're a seasoned agent who's been selling for a lifetime. You have to be willing to remove your ego, open your mind, and allow the space for growth in your business and in your life.  I know this from experience too.  Before being heavily coached out of it my ego was huge.  I thought I knew everything, could control everything, and there was nothing anyone could tell me.

I invite you to read my upcoming articles as I share with the intention of making a difference in your life and in your business. I don't have the magic pill or all the answers. In fact, that's exactly why our company is called You're The Difference, because we believe YOU’RE the one that makes the ultimate difference. No coach, company, book, seminar, audio program or anything else can do it, only you can!

Am I trying to sell you something? Of course I want you to take advantage of the coaching, courses, and products that we offer.   All of it will make a huge difference for you. It’s been proven the more you immerse yourself in something, the faster you learn it and the sooner the results, I don't have to tell you that.  Practice makes perfect.

So yes, I invite you to visit our website to see what we do offer. But my goal is not to sell you into consulting with us if its not right for you.  If you feel having a coach mentor you, guide you, and hold you accountable to achieveing both your business and personal goals then I would love to be that person!

I look forward to sharing with you in my upcoming articles.

Don't wait … take action now on growing your business!

Some questions to ask yourself:

How many deals do you want to do for the remainder of this year?

How much money do you want to create?

How many vacations do you want to go on and where?

What areas of your business need improvement?

What do you need to clean up, clean out, and organize so you can arrive to each day with clarity?

How do you want to contribute and give back?

What areas of your health need your attention?

What relationships need improvement?

As you answer these questions begin to create a vision for what the rest of 2012 looks like for you and write it down.  Less than 3% of the population takes the time to plan their life.  They spend more time planning their weekends and vacations than they do their lives.  Consider that if you plan your life and business it will easily unfold just like your greatly planned vacations do!

Make 2012 YOUR Year!

1 comment
  • Mark  Fader
    Mark Fader Very timely & needed article. Thanks Christy! Thanks!
    April 9, 2012