Today’s home buyers are buying a home just as much as they’re buying into a neighborhood. So it’s not enough to just sell people on the features and benefits of your listings. You need to sell them on the features and benefits of each listing’s neighborhood as well.
You do that by becoming a neighborhood expert. But if you are currently working several different farm neighborhoods, it’ll be difficult to establish yourself as an expert in all of them.
So focus on one particular neighborhood (ideally the one you live in) and design your website strictly with that neighborhood in mind. When you’ve demonstrated you’re the most knowledgeable real estate professional in that neighborhood, it’s easy for people to infer you’re also the best one to work with, and so you’ll get more listings.