Content is king! But not so much the written word as reduced file size web sites.. huh? Portable devices with reduced wireless data transfer is what make usable and sendable content king.
Just emphasis on written word content is sooooo 2009.. Goog, Yah, Bing actually wants you to deliver content in a usable fasion, especially on handheld portable devices.
This means fast load, reads right or adjusts to viewable screens and is a lightweight file transfer. Many SEO tactics nowadays revolve around these rules.
Know who, what and when an end user looks for information on a portable device and actually engages for more than a few seconds tells internet providers what is valuable content. search engines will not want to serve up outdated and hard to navigate sites where the user just clicks away in frustration.
With different operating systems and view ports of the exploding mobile web, one must be acutely in tune with the change in use patterns.
Its what we do. www.AgentSocialSEO.com