The changing face of Real Estate Brokerages
Posted April 24, 2012
I was on my way to a meeting yesterday and got into an in-depth discussion with some of my colleagues with regards to the changing face of Real Estate Brokerages, and what I think may happen over the next few years.
Consumers are demanding more and more from our agents and in turn; our agen...
Good article - as an Internet marketing person I see what all the major brokerages offer their agents and the vast majority is useless junk sites with 0 lead capture ability. It takes very little to change that but most corporate execs are useless marketing people and out of touch on what is important for agents to build their business in 2012 and beyond.
One big brokerage who is changing that is Kellar William since they added "Market Leader" and Wolfnet IDX based sites to all of their agents.
This is one of the only brokerage sites I have seen that will "actually capture leads" when traffic is driven to it from Google without relying on the agent to have to mess with the site.... more