I was on my way to a meeting yesterday and got into an in-depth discussion with some of my colleagues with regards to the changing face of Real Estate Brokerages, and what I think may happen over the next few years.
Sean CallahanHi Chris,
Good article - as an Internet marketing person I see what all the major brokerages offer their agents and the vast majority is useless junk sites with 0 lead capture ability. It takes very little to change that but most corporate execs are useless marketing people and out of touch on what is important for agents to build their business in 2012 and beyond.
One big brokerage who is changing that is Kellar William since they added "Market Leader" and Wolfnet IDX based sites to all of their agents.
This is one of the only brokerage sites I have seen that will "actually capture leads" when traffic is driven to it from Google without relying on the agent to have to mess with the site.... moreHi Chris,
Good article - as an Internet marketing person I see what all the major brokerages offer their agents and the vast majority is useless junk sites with 0 lead capture ability. It takes very little to change that but most corporate execs are useless marketing people and out of touch on what is important for agents to build their business in 2012 and beyond.
One big brokerage who is changing that is Kellar William since they added "Market Leader" and Wolfnet IDX based sites to all of their agents.
This is one of the only brokerage sites I have seen that will "actually capture leads" when traffic is driven to it from Google without relying on the agent to have to mess with the site.
The fact is that most large real estate companies are run by clueless marketing execs and CEO's who are out of touch with the products they supply to the agents and people who would never survive in today's real estate market place. How can agents make money and build momentum when they are given such poor p... less
Primary Business Focus
Residential Real Estate, Commercial Real Estate
Primary Function
Office Manager
Primary Specialty(s)
Business Brokerage, Condominium/Townhome, Office, Relocation, Retail, Industrial, New Homes, Land, Investment, Farm/Ranch, REO/Foreclosure, Vacant Land
Service Description
I am a Broker/Manager with Sutton Group Central Realty in Brampton. I have just recently taken on this post after 15 years of selling in Dufferin and Peel County. I am also the current serving President (2nd term) of the Brampton Real Estate Board. You can check out my blog at http://cluxemburger.wordpress.com/ or follow me on twitter @cluxemburger
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Good article - as an Internet marketing person I see what all the major brokerages offer their agents and the vast majority is useless junk sites with 0 lead capture ability. It takes very little to change that but most corporate execs are useless marketing people and out of touch on what is important for agents to build their business in 2012 and beyond.
One big brokerage who is changing that is Kellar William since they added "Market Leader" and Wolfnet IDX based sites to all of their agents.
This is one of the only brokerage sites I have seen that will "actually capture leads" when traffic is driven to it from Google without relying on the agent to have to mess with the site.... more