Member Type: Real Estate Speakers, Coaches, and Consultants
Profile Views: 833 views
Followers:
2 followers
Last Update: June 4, 2012
Joined: January 17, 2012
Ian Grace
Hello John- thank you for liking my tips – there's also some "free stuff" on my website – www.iangrace.com, which may be of assistance, Cheers, Ian Grace
Ian GraceHello John- thank you for liking my tips – there's also some "free stuff" on my website – www.iangrace.com, which may be of assistance, Cheers, Ian Grace
June 4, 2012
Ian GraceDawn - thank you for liking my tips – there's also some "free stuff" on my website – www.iangrace.com, which may be of assistance, Cheers, Ian Grace
Ian GraceHi Timothy Thanks for liking my articles - hope they help, Cheers,
Ian Grace
March 18, 2012
Ian Grace → Gabrielle Jeans: by Gabrielle – I'm glad you enjoy my tips – Realtor John McKenna from North Carolina, hasn't missed one listing in just over three years, since he purchased my HOODOO advertising package, studied it religiously and put my advertising system in place – goo... moreby Gabrielle – I'm glad you enjoy my tips – Realtor John McKenna from North Carolina, hasn't missed one listing in just over three years, since he purchased my HOODOO advertising package, studied it religiously and put my advertising system in place – good luck,
Ian Grace
March 8, 2012
Ian GraceHi Theresa - hope the articles help you - thank you for reading, Cheers,
Ian Grace
January 27, 2012
Ian GraceHi Kelly, Glad you enjoyed my articles (beautiful name,same name as our daughter) – I hope they are of benefit to you, all the best, Ian Grace
January 24, 2012
Ian Gracehi Aaron,
Glad you enjoyed my post/s – hope it is of benefit– all the best, Ian Grace
Imagine how that ad stood out amongst all the other usual boring real estate ads showing nothing but fronts of houses. They give life to the properties for sale and the prospective buyers can match it to the picture they already have in their own minds, o... moreImagine how that ad stood out amongst all the other usual boring real estate ads showing nothing but fronts of houses. They give life to the properties for sale and the prospective buyers can match it to the picture they already have in their own minds, of what it will be like to live in their new home.
In my last article, I talked about the ad campaign that sold our own home. I also said the main photo I used would blow you away -- I will come to that later, but it illustrates a vital point, a vital rule of advertising, that most real estate ads ignore ... moreIn my last article, I talked about the ad campaign that sold our own home. I also said the main photo I used would blow you away -- I will come to that later, but it illustrates a vital point, a vital rule of advertising, that most real estate ads ignore completely.
Headlines are absolutely vital for any good ad -- in fact, it's only the ad and/or photo that will determine if the prospective buyer decides to read the ad at all.
Primary Business Focus
Residential Real Estate, Commercial Real Estate
Service Description
I teach real estate advertising and customer service worldwide – since 1994 – Australia, New Zealand, USA, Canada and the UK. 6 time Speaker at NAR, USA.
Primary Marketing Area
International
Association Memberships
N/A
Years of Related Experience
Over 10 Years
Social
Interests and Activities Outside of Real Estate
Exercising, tennis, beach/surf – running voluntary music organisation for young people in the area – using my children's books as fundraisers for the Royal Children's Hospital foundation
Imagine how that ad stood out amongst all the other usual boring real estate ads showing nothing but fronts of houses. They give life to the properties for sale and the prospective buyers can match it to the picture they already have in their own minds, o... moreImagine how that ad stood out amongst all the other usual boring real estate ads showing nothing but fronts of houses. They give life to the properties for sale and the prospective buyers can match it to the picture they already have in their own minds, of what it will be like to live in their new home.
In my last article, I talked about the ad campaign that sold our own home. I also said the main photo I used would blow you away -- I will come to that later, but it illustrates a vital point, a vital rule of advertising, that most real estate ads ignore ... moreIn my last article, I talked about the ad campaign that sold our own home. I also said the main photo I used would blow you away -- I will come to that later, but it illustrates a vital point, a vital rule of advertising, that most real estate ads ignore completely.
Headlines are absolutely vital for any good ad -- in fact, it's only the ad and/or photo that will determine if the prospective buyer decides to read the ad at all.
Now they know WHO, in their advertising they proceed to show and tell their target audience what they will be able to DO as a direct result of their purchase -- and that is what effective advertising is all about.
It's all about HOODOO -- a memory device ... moreNow they know WHO, in their advertising they proceed to show and tell their target audience what they will be able to DO as a direct result of their purchase -- and that is what effective advertising is all about.
It's all about HOODOO -- a memory device that will always help you to remember -- WHO and DO -- so now you know what effective advertising is all about.
Let's test it --