Make the Internet, SEO, Marketing, Blogs, Websites, and Social Media part of your Long Term Real Estate Success!
Series of 4 Sessions offered via Live Interactive for The Real Estate Training Institute
The Fundamentals of Internet Marketing, Web Strategies, SEO, Google Presence, Social Media, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Real Estate Marketing Success Story.
This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory -- this is about meeting your clients online and being able to generate your own leads organically -- and the best ones are Listing Leads. Do you have a proper Internet Presence?
Each Session is 2 ½ hours long with a 10 minute break.[Note: Session #1 is the only session starting at 2pm EST -- the rest start at 11am EST.]
Friday July 6th @2:00pm EST. - Principles of Internet Marketing, SEO, and Web Crawling
Friday July 20th @11:00am EST. - The fundamentals of your Web Container and Web Services
Friday August 3rd @11:00am EST. -- Hyperlinks, Landing Pages & Internet Presence
Friday August 17th @11:00am EST. - Blogging, Social Media, Internet Traffic, and your SEO Essentials
Principles of Internet Marketing, SEO, and Web Crawling:
And 'No,' Marketing on The Internet is not 'Internet Marketing!' Real Estate Agents advertise to drive customers to them, and many still do -- but it is getting harder to just rely in traditional Marketing. What is it that you must master in "Search Marketing" so you can continue to be the one Sellers and Buyers love to work with? You must go beyond understanding the psychology of your customers -- you must also become familiar with the thinking of Search Engines, Web Crawlers, Ranking, and SEO. It is this lack of deep understanding of the internet that makes Agents and Brokers go on a buying spree for websites, and end up having very little results to show for it.
The fundamentals of your Web Container and Web Services:
I know, vendors call them Websites -- I prefer the word 'container' because it alludes to holding your Marketing information in one place you control, and making it available to your visitors and customers. So what are the challenges of having a Website? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must contain in terms of tools, how it is fabricated so it can grow organically, but most importantly the habits you must develop Online to grow you influence and generate leads.
Hyperlinks, Landing Pages & Scalable Internet Presence:
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads -- you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not -- they are easy to make... Did you know that most Real Estate Websites offer Search and No Landing Pages?
Blogging, Social Media, Internet Traffic, and your SEO Essentials:
Prospecting is job One for a successful career in Real Estate -- Do you know how to "Internet Prospect?" A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic Landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results. Many add content to their Social Media Platform and lack a strategy to create stickiness to their website and increased visibility.
Contact information and Equipment Setup:
Live/Interactive Training SystemContact Emma Ahearn:Real Estate Training Institute, Inc(407) 331-5738
Let's Get to Work!
I Hope you choose to attend the series; I promise that it will be informative, practical, empowering, and worth every minute of your time!
Bring all your SEO, Websites, Social Media, Internet Marketing, Blogs, and Tech questions;
Please also bring a Commitment to implementation, and do attend all 4 Sessions.
And never stop Prospecting for Listings and Buyers!
Key Yessaad, SEO Trainer